How to Increase Blog Reach – 5 SEO Tips

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Are you planning on launching a blog of your own? Are you fearful of finding different ways to make it reach different readers worldwide? One of the best ways of making people read your work is through marketing strategies, and for bloggers, one of the most effective marketing strategies is to follow SEO practices. 

Being one of the most effective inbound marketing strategies, using SEO keywords in your blog allows readers to reach your website when they search for specific information on the internet. One of the benefits of using SEO practices in one’s blog is to add traffic. 

If you start a blog of your own one day, you’d want people to read it, you’d want people to read what you wrote. If you are already a blogger, chances are, you are already aware of the SEO basics. However, to truly stand out amongst other bloggers on the internet, there are certain SEO tips you should follow. 

1. Research Your Keywords on a Planner

Research relevant keywords as a part of including in your blog are one of the most crucial parts of SEO writing. Using SEO as one of the most effective strategies, it is not necessary that you use the same words as the topic. You can also use relevant keywords from the section of “People also ask” and “Searches related to,” from the result page of the search engine. There are many planners available where you can research relevant keywords such as a Google Keywords Planner

2. Use Long-Tailed Keywords

If your blog is about food, health, or emotional well-being, chances are that you will use most of the keywords related to ‘recipes’ or ‘health advice.’ However, it is important to know that you will be competing with millions of food and health bloggers worldwide who’d be using the same keywords as you. 

If you want your blog to reach the first page of the search engine, it is necessary to use long-tailed keywords that will be unique from the other keywords used by bloggers worldwide and will also help your content reach the first page of the search engine. For instance, if your blog post is about a pasta recipe, use keywords similar to it, such as “step-by-step pasta recipe,” “a beginner’s guide to making pasta” and “how to make pasta.” 

3. Optimize Images for SEO

SEO keywords are not just for texts, articles, or blog posts. You can use SEO keywords to optimize your images as well. With every article published on your blog, there should be at least one, or more pictures on it. You can use pictures that go well with your blog post, and use them as an opportunity for SEO on your page. 

With every image included on your page, it gives you a chance to add in more keywords in accordance with the article being published. With the use of the image file name, the alt text, and the caption text for inserting relevant keywords in your blog. This is an excellent way of showing Google what your page is actually about.

4. Guest Posts on Relevant Blogs

To do this, you’d have to do a little research on finding the blog posts that are relevant in accordance with what you have to offer. It will take some effort, and if you approach blogs to feature your article, get ready to face some rejections from them, especially if their readership is huge. However, if they allow you to feature your post on their blog as a guest, it can pave the way for you and increase your readership too. 

5. Feature Influencers or Media Personalities

Featuring influencers or media personalities on your blog is one of the best ways of increasing your readership. This could either mean to interview them or feature a piece of their advice from another one of their interviews (with a link). This is one of the most effective ways of exposing your blog to a wider range of audiences. 



There is no such thing as a perfect SEO score in the first few tries of writing a blog piece. It will take some time for a writer to grasp the entire concept of SEO writing and incorporate those skills used in his articles, and blog posts.

With practice, dedication, and extensive learning, you will learn the required SEO skills which will be extensively substantial and beneficial in making your article reach the first page of the search engine, and will be available to people across various nations. 

Eman Khalid

Eman Khalid is a writer, editor, storyteller, and a journalist. She has been a co-author of more than twenty poetry books. She is a contributing writer to the Women's Republic, the Meraki Magazine, Litlight Magazine, Prosart Literary, Kitaab, StoryHouse UK, and The Latest. Eman is an English Language and Literature major born and raised in the Middle East (Kuwait). She has a deep passion for reading about inspirational women from the past. When she is not writing, you will find her reading books, listening to songs and taking long walks at the beach.

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